Latest Blog Posts

What to say to your fans (via that smart speaker they got for Christmas..)

Smart Speakers and Voice First Technology are opening up exciting new marketing channels and offering sports fans a brand new, frictionless way to consume audio. And it's an opportunity for sports...

If you will build, they will come..

The audience share of audio has increased massively thanks to the rise of smartphones, smart speakers, 5G connectivity and podcasts. With the medium growing at a rapid rate those who do not have...

Are you listening to your own fans?

Voice technology is exploding and audio listening is booming, creating new channels to deliver new content.  

It's Good to Talk

With the Prime Minister’s announcement today that you are encouraged to work from home if you can once again in England (the advice in Wales, Scotland and Northern Ireland has differed over the...

The demise of the touchscreen?

We used to think nothing of repeated use of shared physical touchpoints, whether that’s kiosks, door handles, cash machines or even taps.

Sports and Podcasting: The Perfect Match

Podcast listeners and sports fans share two major attributes... Loyalty and passion. So why is it that many official sports brands and rights holders are yet to take advantage of what could be a...

PodComms 2020: The Rise of Internal Podcasts

Attending the recent PodComms 2020 conference, it was really encouraging to hear how brands are making good use of audio to enhance their internal communications.

How the Education Sector Effectively Uses Voice

According to the 2020 Midas survey, over 10 million people are spending a combined 59 million hours a week listening to podcasts in the UK. A powerful communication channel, podcasts can offer up...

What does Twitter's new audio feature mean for Podcasting?

This week Twitter launched a brand new audio feature on its platform: audio tweets!

Is Joe Rogan's bumper Spotify deal positive for Podcasting?

Joe Rogan's new big-money deal with Spotify is undoubtedly good news for Joe Rogan but is it good news for the industry as a whole?

Podcasts in Lockdown: The COVID-19 effect

Last week I was asked to contribute to an article by MediaTel about the effects that the Coronavirus and the resulting lockdown was having on the podcasting sector. It's an interesting area that I...

The Role of Voice in a National Crisis

Radio has long been considered a vital medium during times of national crisis. Not only is it an effective and accessible tool for communicating important messages but also, due to the intimacy of...