Jim Salveson

Latest Blog Posts

How to optimise your podcast publishing to help grow your audience

 

Why Axing the Classifieds is a Sign of the Changing Audio Landscape.

Why axing the classifieds is a sign of the changing audio landscape. Earlier this year the BBC made the decision to axe the Classified Football Results from its broadcast schedule. 

Why is Facebook turning its back on Audio?

The social media giant has pulled out of podcasting. It feels like only yesterday that everyone (including me) got a little over-excited about Facebook's announcement that they would be entering the...

Object-Based Audio: The Future of Audio Production?

I'm one of those people who is always excited by the new!

Spoken Word is the Word: Growing value in Digital Audio

Audio is booming! Podcasts are growing, Smart Speakers are everywhere and there is constant talk about the 'Golden Era' for digital audio.  Kantar’s latest 2021:1 report, reports that in Sweden,...

Facebook: Leading the charge for Social Audio?

Audio has gone through some big changes and some fast growth over the last five years. 

How to grow your Sports Podcast Audience

Making a podcast is hard work... finding an audience for that podcast can be even harder!

If you will build, they will come..

The audience share of audio has increased massively thanks to the rise of smartphones, smart speakers, 5G connectivity and podcasts. With the medium growing at a rapid rate those who do not have an...

Sports and Podcasting: The Perfect Match

Podcast listeners and sports fans share two major attributes... Loyalty and passion. So why is it that many official sports brands and rights holders are yet to take advantage of what could be a very...

What does Twitter's new audio feature mean for Podcasting?

This week Twitter launched a brand new audio feature on its platform: audio tweets!

Is Joe Rogan's bumper Spotify deal positive for Podcasting?

Joe Rogan's new big-money deal with Spotify is undoubtedly good news for Joe Rogan but is it good news for the industry as a whole?

Podcasts in Lockdown: The COVID-19 effect

Last week I was asked to contribute to an article by MediaTel about the effects that the Coronavirus and the resulting lockdown was having on the podcasting sector. It's an interesting area that I...