Latest Blog Posts

Sports and Podcasting: The Perfect Match

Podcast listeners and sports fans share two major attributes... Loyalty and passion. So why is it that many official sports brands and rights holders are yet to take advantage of what could be a...

PodComms 2020: The Rise of Internal Podcasts

Attending the recent PodComms 2020 conference, it was really encouraging to hear how brands are making good use of audio to enhance their internal communications.

How the Education Sector Effectively Uses Voice

According to the 2020 Midas survey, over 10 million people are spending a combined 59 million hours a week listening to podcasts in the UK. A powerful communication channel, podcasts can offer up...

What does Twitter's new audio feature mean for Podcasting?

This week Twitter launched a brand new audio feature on its platform: audio tweets!

Is Joe Rogan's bumper Spotify deal positive for Podcasting?

Joe Rogan's new big-money deal with Spotify is undoubtedly good news for Joe Rogan but is it good news for the industry as a whole?

Podcasts in Lockdown: The COVID-19 effect

Last week I was asked to contribute to an article by MediaTel about the effects that the Coronavirus and the resulting lockdown was having on the podcasting sector. It's an interesting area that I...

The Role of Voice in a National Crisis

Radio has long been considered a vital medium during times of national crisis. Not only is it an effective and accessible tool for communicating important messages but also, due to the intimacy of...

Alexa 'Routines' can help solve your voice app retention problems

One of the big issues with Voice Apps is how to keep users coming back again and again.

The Future of Sports Audio in 2020

Sport has always been an interesting barometer of change. In the past, it has been considered a forebear of social change or reflection of society. It is also often an area in which new...

AI and Machine Learning unlock personalisation by understanding consumer intent

  BrightonSEO 2019 - Conference Summary Beyond the usual technical geek talk, around tags, page rank and html code, there was an understated theme running through this year’s SEO conference in...