Latest Blog Posts

Spoken Word is the Word: Growing value in Digital Audio

Audio is booming! Podcasts are growing, Smart Speakers are everywhere and there is constant talk about the 'Golden Era' for digital audio. Kantar’s latest 2021:1 report, reports that in Sweden,...

Facebook: Leading the charge for Social Audio?

Audio has gone through some big changes and some fast growth over the last five years.

How to grow your Sports Podcast Audience

Making a podcast is hard work... finding an audience for that podcast can be even harder!

Zoom fatigue? Let audio take care of it

Throughout the last year, video conferencing platforms such as Teams, Zoom or Skype have become the unsung heroes of lockdown. The whole experience would have been much harder if it wasn’t for the...

Alexa, play Barry White..

Alexa, play Barry White.. ‘We’ve added baby wipes to your shopping list’…

Generation Z: The Education Generation

Do you ever have thoughts such as, ‘I wonder if I can change my MySpace song to Cardi B?’ or ‘Has my Nintendog survived without any water for fifteen years?’, Yes? Congratulations! you are old.

What to say to your fans (via that smart speaker they got for Christmas..)

Smart Speakers and Voice First Technology are opening up exciting new marketing channels and offering sports fans a brand new, frictionless way to consume audio. And it's an opportunity for sports...

If you will build, they will come..

The audience share of audio has increased massively thanks to the rise of smartphones, smart speakers, 5G connectivity and podcasts. With the medium growing at a rapid rate those who do not have an...

Are you listening to your own fans?

Voice technology is exploding and audio listening is booming, creating new channels to deliver new content.

It's Good to Talk

With the Prime Minister’s announcement today that you are encouraged to work from home if you can once again in England (the advice in Wales, Scotland and Northern Ireland has differed over the last...

The demise of the touchscreen?

We used to think nothing of repeated use of shared physical touchpoints, whether that’s kiosks, door handles, cash machines or even taps.

Sports and Podcasting: The Perfect Match

Podcast listeners and sports fans share two major attributes... Loyalty and passion. So why is it that many official sports brands and rights holders are yet to take advantage of what could be a very...