Igor Stark

Igor Stark, Head of AI & Discoverability at Voiceworks, has 12 years’ worth of strategic digital marketing experience, working for some of the biggest global media agencies. Prior to joining Voiceworks, Igor worked for Mindshare, the7stars and Ogilvy, leading global search strategy and analytics projects. He worked on international and major household brands including HSBC, Papa Johns, Scandinavian Airlines and Nestlé, for whom he created a pioneering eRetail marketing bible and was recognised for his visionary approach. Igor’s expertise in innovation and technology, allows him to help companies rethink and develop their investment and approach to voice technology and search strategy. Igor joined Voiceworks in February 2019 and brings an innovative analytical approach to his work, fuelled by his passion for studying human consumption behaviour patterns.