Igor Stark

Igor Stark, Head of AI & Discoverability at Voiceworks, has 12 years’ worth of strategic digital marketing experience, working for some of the biggest global media agencies. Prior to joining Voiceworks, Igor worked for Mindshare, the7stars and Ogilvy, leading global search strategy and analytics projects. He worked on international and major household brands including HSBC, Papa Johns, Scandinavian Airlines and Nestlé, for whom he created a pioneering eRetail marketing bible and was recognised for his visionary approach. Igor’s expertise in innovation and technology, allows him to help companies rethink and develop their investment and approach to voice technology and search strategy. Igor joined Voiceworks in February 2019 and brings an innovative analytical approach to his work, fuelled by his passion for studying human consumption behaviour patterns.

Latest Blog Posts

AI and Machine Learning unlock personalisation by understanding consumer intent

19 days ago

  BrightonSEO 2019 - Conference Summary Beyond the usual technical geek talk, around tags, page rank and html code, there was an understated theme running through this year’s SEO conference in...