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sports audio

Spoken Word is the Word: Growing value in Digital Audio

Audio is booming! Podcasts are growing, Smart Speakers are everywhere and there is constant talk about the 'Golden Era' for digital audio.  Kantar’s latest 2021:1 report, reports that in Sweden,...

What to say to your fans (via that smart speaker they got for Christmas..)

Smart Speakers and Voice First Technology are opening up exciting new marketing channels and offering sports fans a brand new, frictionless way to consume audio. And it's an opportunity for sports...

Sports and Podcasting: The Perfect Match

Podcast listeners and sports fans share two major attributes... Loyalty and passion. So why is it that many official sports brands and rights holders are yet to take advantage of what could be a...

Alexa 'Routines' can help solve your voice app retention problems

One of the big issues with Voice Apps is how to keep users coming back again and again.

The Future of Sports Audio in 2020

Sport has always been an interesting barometer of change. In the past, it has been considered a forebear of social change or reflection of society. It is also often an area in which new...