What does 2023 have in store for Digital Audio?
Voiceworks Head of Sport (and host of Voiceworks: Sound Business) discusses what the future holds for audio and podcasting in the year ahead.
Latest Blog Posts
Are TikTok entering the Social Audio war?
Many have tried, and many have failed. Now it looks like TikTok might be able to pick up the challenge of integrating podcasting into a social media platform.
What is Dalvik and how does it affect me?
There has been a lot of techy talk in podcasting land over the past week about “Dalvik”, and some podcasting hosts announcing that they are not recognising some downloads. It’s not the easiest to...
Behind the Audio: Meet the Host of VisitArran's Sheila Gilmore
Meet the wonderful host behind the VisitArran podcast. We sat down with Sheila Gilmore, the star behind the VisitArran podcast, to find out more about what it was like recording the podcast and where...
Why Axing the Classifieds is a Sign of the Changing Audio Landscape.
Why axing the classifieds is a sign of the changing audio landscape. Earlier this year the BBC made the decision to axe the Classified Football Results from its broadcast schedule.
Why is Facebook turning its back on Audio?
The social media giant has pulled out of podcasting. It feels like only yesterday that everyone (including me) got a little over-excited about Facebook's announcement that they would be entering the...
Object-Based Audio: The Future of Audio Production?
I'm one of those people who is always excited by the new!
How to use voice technology and audio strategy to further strategic goals within the NGO and charity sector
Audio content, voice technology and AI can play a vital role in driving forward the strategic goals of their organisations.
Environmentally Sound? How audio can help deliver your green agenda
Environmental issues are, quite rightly riding high in the news agenda and with the UN Climate Change Conference in Glasgow on the horizon, the pressure is on.
One Voice Conference #OVC21
I’ve been to many industry conferences and awards and quite often they can be quite tense affairs, with people posturing and trying to impress at all costs.
Alexa Live 2021: What did we learn?
We recently attended the Alexa Live event intrigued to hear the ambitions for development and how Amazon is supporting developers in the evolution of skills. A point that came across clearly is the...
Spoken Word is the Word: Growing value in Digital Audio
Audio is booming! Podcasts are growing, Smart Speakers are everywhere and there is constant talk about the 'Golden Era' for digital audio. Kantar’s latest 2021:1 report, reports that in Sweden,...
Facebook: Leading the charge for Social Audio?
Audio has gone through some big changes and some fast growth over the last five years.
How to grow your Sports Podcast Audience
Making a podcast is hard work... finding an audience for that podcast can be even harder!
Zoom fatigue? Let audio take care of it
Throughout the last year, video conferencing platforms such as Teams, Zoom or Skype have become the unsung heroes of lockdown. The whole experience would have been much harder if it wasn’t for the...
Generation Z: The Education Generation
Do you ever have thoughts such as, ‘I wonder if I can change my MySpace song to Cardi B?’ or ‘Has my Nintendog survived without any water for fifteen years?’, Yes? Congratulations! you are old.
What to say to your fans (via that smart speaker they got for Christmas..)
Smart Speakers and Voice First Technology are opening up exciting new marketing channels and offering sports fans a brand new, frictionless way to consume audio. And it's an opportunity for sports...
If you will build, they will come..
The audience share of audio has increased massively thanks to the rise of smartphones, smart speakers, 5G connectivity and podcasts. With the medium growing at a rapid rate those who do not have an...
Are you listening to your own fans?
Voice technology is exploding and audio listening is booming, creating new channels to deliver new content.
It's Good to Talk
With the Prime Minister’s announcement today that you are encouraged to work from home if you can once again in England (the advice in Wales, Scotland and Northern Ireland has differed over the last...
The demise of the touchscreen?
We used to think nothing of repeated use of shared physical touchpoints, whether that’s kiosks, door handles, cash machines or even taps.
Sports and Podcasting: The Perfect Match
Podcast listeners and sports fans share two major attributes... Loyalty and passion. So why is it that many official sports brands and rights holders are yet to take advantage of what could be a very...
PodComms 2020: The Rise of Internal Podcasts
Attending the recent PodComms 2020 conference, it was really encouraging to hear how brands are making good use of audio to enhance their internal communications.
How the Education Sector Effectively Uses Voice
According to the 2020 Midas survey, over 10 million people are spending a combined 59 million hours a week listening to podcasts in the UK. A powerful communication channel, podcasts can offer up to...
What does Twitter's new audio feature mean for Podcasting?
This week Twitter launched a brand new audio feature on its platform: audio tweets!
Is Joe Rogan's bumper Spotify deal positive for Podcasting?
Joe Rogan's newbig-money deal with Spotifyis undoubtedly good news for Joe Rogan but is it good news for the industry as a whole?
Podcasts in Lockdown: The COVID-19 effect
Last week I was asked to contribute to an article by MediaTel about the effects that the Coronavirus and the resulting lockdown was having on the podcasting sector. It's an interesting area that I...
The Role of Voice in a National Crisis
Radio has long been considered a vital medium during times of national crisis. Not only is it an effective and accessible tool for communicating important messages but also, due to the intimacy of...
Alexa 'Routines' can help solve your voice app retention problems
One of the big issues with Voice Apps is how to keep users coming back again and again.
The Future of Sports Audio in 2020
Sport has always been an interesting barometer of change. In the past, it has been considered a forebear of social change or reflection of society. It is also often an area in which new technologies...
AI and Machine Learning unlock personalisation by understanding consumer intent
BrightonSEO 2019 - Conference Summary Beyond the usual technical geek talk, around tags, page rank and html code, there was an understated theme running through this year’s SEO conference in...